Why was this created?
Blackberry needed a smart, makeshift and easy-to-setup showroom for road shows across the GCC to launch their new product range Z series.
What did the showroom look like?
The 40 feet high cube container was customised to create the showroom unit with a hydraulically operated side wall which doubled up as a platform when opened. Additionally, another 20 feet unit with a side-opening door was added to scale out and expand the structure.
The showroom stayed put in Dubai for ( ) at the Walk , Jumeriah before it packed up and reinstalled across the GCC as part of the road show. It only took (time-period ) to set it up!